I don't know how it is in other countries, but ever since I can remember, movie ads in the newspapers here often carry descriptions that are wildly inaccurate.  Take the following one for example —

That is an advertisement for the upcoming release Raghavan, starring Kamal Haasan and Jyothika.  I was actually pleasantly surprised when I saw this, because this is a Telugu dubbed version of the 2006 Tamil film Vettaiyaadu Vilaiyaadu.  It is directed by Gautham Menon (who made 2003's Kaakha Kaakha, which he remade in Telugu as Gharshana a year later), and is a very good movie.  However, the thing that caught my attention about this ad was the line just above the image — "Different Type of Sensational Entertainment for Entire Family".  I agree with "different", "sensational" and "entertainment", but "entire family"?  Sure, if your family consists largely of older people, that's accurate, but otherwise no way is this a family movie!

Considering that it is about Kamal Haasan's character, police officer Raghavan, hunting down two psychotic serial killers (played by Daniel Balaji and Saleem Baig) who rape women and later mutilate their bodies, it's definitely intended for mature viewers only (the DVD cover carries a "15" certificate).  I remember when the movie came out in Chennai, people I knew told me that it was gory and violent.  Of course, having watched it I think that is a bit of an exaggeration, as the level of gore and violence is no more than that found in a typical Hollywood thriller (in fact, I appreciated the way certain scenes were shot — they got the point across without actually showing much that would be considered objectionable).

Anyway, if you haven't seen the movie I would highly recommend it, as it is a very well-shot and gripping police story, certainly one of the best thrillers I've seen in Tamil.  In fact, I never got to see this in a theatre (I only watched on DVD), so if possible I will definitely try and watch the dubbed version.  It opens this Friday.  By the way, there are apparently Telugu versions of the songs (songs are by Harris Jayaraj, and they are all good) on the soundtrack as well, here is the link to listen to them at Raaga.com.

One more interesting ad is the above one, for the movie Shankardada Zindabad, which is again, a Telugu remake of last year's Lage Raho Munnabhai.  I have seen the latter movie (though not the former one).  I don't think it matters though, because I'm pretty sure that it would be quite difficult to find a "Hilarious Romantic Comedy Thriller"!